Episode Description

What gives you a sense of place? Is it that intangible feeling of right-ness? This seemingly intangible feeling is becoming more quantifiable by the day with the advent of data intelligence and location intelligence. Sara Maffey describes her work at Local Logic as akin to creating a digital twin of cities. Thousands of factors like trees, walkability, parks, and more play a part in scoring different locations for real estate investment and consumers.

Sara Maffey is the Head of Industry Relations at Local Logic, a location intelligence company, where she combines her passions for real estate development and placemaking with data analytics and PropTech


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